Humans of St. Louis collaboration started as a need for book layout and design, and once a need was recognized that the architecture of a book launch required other several moving parts in phases over a thoughful yet flexible calendar, the objective was to build a structure for a non-profit in their first marketing venture. This included brand profile, goals, objectives and limitations of the project, project management, marketing strategy, donor presentation strategy, marketing collateral buildout, and a thoughtful rescan of the book content during the editing process.
