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N5 Contour

The year long campaign started as a request for a bag insert. The campaign pitch focused on a multi-channel effort to initiate the process of the reinvention of the Naturalizer brand - you don’t have to sacrifice comfort or style. You can have both. More importantly, you deserve both.

The N5 Contour ideation approach to telling a comfort technology story was to focus on a story much like that of a stage performance - dramatic, black and white, heroic, feminine. The campaign design aesthetic provided a differentiator within the space of comfort shoe brands

brand identity
content strategy
print design
campaign ideation
on set direction
production management
video storyboarding
editorial copywriting

Client: Naturalizer
Creative Direction: Annie Martineau
Creative Team: Victoria Lunde, Eve Kinsella, Tracy Marklein
Producer: Matador Productions
Photographer: Anna Wolf
Wardrobe: April Hughes
Hair: Carmel Bianco
Makeup: Brit Cochran  
Talent: Monica Vaughan