Sizewise 1.0 Microsite for Naturalizer
In 2013, Naturalizer creative was tasked with communicating the idea of "finding your fit" - shoe size and width - and converting it to a microsite in the brand's e-comm experience that would provide footwear in all possible results of designated size and with entered.The client wanted a name/logo mark for this brand offering, in addition to The primary objective was to execute a more interactive, personalized user experience to generate test search results functionality and data gathering for a determined length of time, which was managed by the marketing department. The emphasis was on the desktop experience for our target audience.
Because the main Naturalizer site on the back end was controlled by IT, we were limited on what we could change in the main nav search results experience. So the microsite served as a "test" function more than anything. The visual design needed to align with the core brand identity. With a limited budget of $500, the entire project was developed in-house.Pieces for other digital channels were rolled out in the form of web banners and social media.
We wanted a user experience that felt boutique-like, charming, fun, conversational, personalized and simple in the number of click-throughs. I arrived at a parallax scroll feature, and worked with dev during the user testing phases. While I developed the wireframe, interface design, logo type, and copy tone, another art director collect product and shot photography one afternoon in a studio off-site.
St. Louis Addy Award Winner, Microsite, 2014
Action Frames - Spring Season.
The visual layout needed to harmonize with the core brand and seasonal imagery.