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lux influencers

Lux is a high-end Japanese hair care brand with an overall theme, "My Time to Shine". The theme focused on empowerment, discovery and friendship in classic New York spots. The goal for capturing 7 influencers across 4 locations in a one-day shoot was to generate a series of relatable, youthful, candid New York moments. The imagery served as a vehicle for the influencers to share stories with current and new audiences.

/1 expertise
location scouting
shotlist build
pre-pro deck
on set direction
wardrobe & prop direction

/2 team
Client: Unilever
Producer: Matador Productions
Photographer: Anna Wolf
Prop Stylist: Kerry Reardon
2nd Shooter: Caroline Petters
Wardrobe: Ye Young Kim