Naturalizer Spring 15 Campaign

This is a story of an american summer throwback

Naturalizer SS15

for Spring/Summer 2015, Naturalizer took the location-based story as a continuum of the travel theme, this time in Malibu. We shot in 2 locations over the course of 2 days, one at a private beach and the other at a beach house. The overall mood of this campaign was about reflection and simplifying - simplify in the way of wardrobe, your shoes, so you can focus on the more important things in front of you. The brand pulled down from the white on white trend, additionally the minimalist approach that would prove a key brand pillar moving forward - modern wear that you can move in with a feminine approach.

Client: Naturalizer  |  Producer: Matador Productions  |  Photographer: Anna Wolf  |  Creative Director: Annie Martineau  |  Art Director: Eve Kinsella  |  Wardrobe Stylist: April Hughes  |  Prop Stylist: Steve Halterman  |  Makeup Artist: Brit Cochran