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Case Study #63: Naturalizer FW15 Campaign

Naturalizer fall & winter 2015

DISCLAIMER: THESE IMAGES ARE FOR PORTFOLIO DISPLAY ONLY. There was a strategic departure to move in-studio for the Naturalizer brand during Fall/Winter 2015. The brand wanted to place footwear front and center as the focus, in addition style perspective. Additionally, to maintain consistency and ease of use for global partners, the in-studio production provided simplified design and more quality control with the various end usages for assets. All while maintaining the integrity of the brand tone - modern, sophisticated, timeless, relatable. All assets for online, print and in-store worked alongside of the two congruent campaigns for N5 Contour and the Mothers & Daughters brand stories.

Client: Naturalizer
Creative Direction: Annie Martineau
Creative Team: Victoria Lunde, Eve Kinsella, Tracy Marklein
Producer: Matador Productions
Photographer: Anna Wolf
Wardrobe: April Hughes
Hair: Carmel Bianco
Makeup: Brit Cochran       

Client: Naturalizer  |  Director of photography: Geoff Ryan  |  Sound: Tony Barbata  |  Producer: Nick Goldfarb, Matador Productions  |  Direction & Music Supervision: Annie Martineau