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Case Study #15: Naturalizer FW14 Campaign

naturalizer fall & winter 2014 campaign

DISCLAIMER: THIS IS FOR PORTFOLIO WORK DISPLAY ONLY. For Fall/Winter 2014 campaign, Naturalizer took the theme of travel and friendship to the Maritime Hotel in NYC. We shot the campaign in 5 different locations in and around the hotel in 2 days, additionally propping out our own hotel lobby in one of the event spaces of the Maritime. The campaign focused on having a message tone that was relatable to all things travel, and how your shoes were as much a part of the journey as you were. Below is the video that I directed, along with the photoshoot imagery that I designed into the look book.

Client: Naturalizer
Producer: Matador Productions
Photographer: Anna Wolf
DP/Video Editor: Geoff Ryan, Spork Productions
Video LP: Nick Goldfarb
Creative Director: Rob Fieldhouse
Senior AD: Annie Martineau
AD: Eve Kinsella, Beau Shoulders
Wardrobe: April Hughes
Prop Stylist: Jerry Schwartz
Hair: Carmel Bianco
Makeup: Brit Cochran