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Brown Shoe Corporate Book

Freelance Creative Director based in St. Louis, Missouri

brown shoe company brand book

In 2012, Brown Shoe Company was looking to create a compelling corporate book that would serve as a brand portfolio sumamry to future investors. I used the concept of a "house" of shoes, and a parallel of a shoe box as each "house", as the inspiration for the piece. I wanted to create something sophisticated and personal at the same time - qualities that the Brown Shoe brands imbibe. Each brand had its own spread, which was custom die cut to reveal the individual brand's logo. Each of the die cut spreads included a line art render of that brand's box packaging outline. 8x14 inches, 41 pages finished size

Addy Award Winner, 2013