Bass Ale came to us in 2008 to refresh and rethink the story of their brand. In an effort to be relevant, we researched the history of the brand insomuch as discovering key points in world history where Bass Ale was present - exploration, art, etc. The concept was rooted in the idea that no one remembers the second best of anything. Multiple teams of writers and art directors collaborated together to arrive at campaign solutions.
Creative Direction: Joe Leahy, Dave Swaine
Art Direction: Annie Martineau, Peter Rodick
Copywriting: Bob Harris, Jake Edinger, Nate Kneezel
2008 St. Louis ADDY Awards GOLD